The waste of packaging

As you may know the issue of packaging and how to reduce it is of a great interest to me, leading my direction to reuse of materials for the packaging of my own products.  I came across this great series of images by Johnson Banks titled 'How packaging works' on Designboom that graphicaly illustrates the overuse of packaging,

With the introduction in October in England of charging for carrier bags in shops, it maybe seems that the government is tackling the issue from the wrong end, penalising the users when surely it would be better to incentivise the producers to be more intelligent with their packaging.